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Family Owned & Operated Since 1885

Valley Ace Hardware
1 Enterprise Drive
Westcliffe, CO 81252
Phone: (719) 783-9054

Privacy Policy

Protecting your private information is our priority. This Statement of Privacy applies to www.ValleyAceHardware.com and Sterling Development Group, LTD dba Valley Ace Hardware and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Sterling Development Group, LTD dba Valley Ace Hardware include www.ValleyAceHardware.com. By using the Sterling Development Group, LTD dba Valley Ace Hardware website, you consent to the data practices described in this statement.

Collection of your Personal Information

In order to better provide you with products and services offered on our Site, Sterling Development Group, LTD dba Valley Ace Hardware may collect personally identifiable information, such as your:

  • First Name
  • Last Name
  • Email Address
  • Birthday
  • Phone Number
  • Shipping Address
  • State or Zip Code
  • Google AdSense
  • Online Payment/Credit Card 
  • Employment Applications
  • Log In User Accounts

Sterling Development Group, LTD dba Valley Ace Hardware may also collect anonymous demographic information, which is not unique to you, such as your:

  • Age
  • Gender
  • Geo-targeted location

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering or purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Use of your Personal Information

Sterling Development Group, LTD dba Valley Ace Hardware collects and uses your personal information to operate its website(s) and deliver the services you have requested.

Sterling Development Group, LTD dba Valley Ace Hardware may also use your personally identifiable information to inform you of other products or services available from Sterling Development Group, LTD dba Valley Ace Hardware and its affiliates.

Sharing Information with Third Parties

Sterling Development Group, LTD dba Valley Ace Hardware does not sell, rent or lease its customer list to third parties.

Sterling Development Group, LTD dba Valley Ace Hardware may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Sterling Development Group, LTD dba Valley Ace Hardware, and they are required to maintain the confidentiality of your information.

Sterling Development Group, LTD dba Valley Ace Hardware may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Sterling Development Group, LTD dba Valley Ace Hardware or the site; (b) protect and defend the rights or property of Sterling Development Group, LTD dba Valley Ace Hardware; and/or (c) act under exigent circumstances to protect the personal safety of users of Sterling Development Group, LTD dba Valley Ace Hardware, or the public.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by Sterling Development Group, LTD dba Valley Ace Hardware. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics referring to the use of the Sterling Development Group, LTD dba Valley Ace Hardware website.

Use of Cookies

The Sterling Development Group, LTD dba Valley Ace Hardware website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Sterling Development Group, LTD dba Valley Ace Hardware pages, or register with Sterling Development Group, LTD dba Valley Ace Hardware site or services, a cookie helps Sterling Development Group, LTD dba Valley Ace Hardware to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Sterling Development Group, LTD dba Valley Ace Hardware website, the information you previously provided can be retrieved, so you can easily use the Sterling Development Group, LTD dba Valley Ace Hardware features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Sterling Development Group, LTD dba Valley Ace Hardware services or websites you visit.

Children Under Thirteen

Sterling Development Group, LTD dba Valley Ace Hardware does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

E-mail Communications

From time to time, Sterling Development Group, LTD dba Valley Ace Hardware may contact you via email for the purposes of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Sterling Development Group, LTD dba Valley Ace Hardware or click on a link therein.

If you would like to stop receiving marketing or promotional communications via email from Sterling Development Group, LTD dba Valley Ace Hardware, you may opt out of such communication by Clicking the UNSUBSCRIBE button.

External Data Storage Sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

Changes to this Statement

Sterling Development Group, LTD dba Valley Ace Hardware reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

Sterling Development Group, LTD dba Valley Ace Hardware welcomes your questions or comments regarding this Statement of Privacy. If you believe that Sterling Development Group, LTD dba Valley Ace Hardware has not adhered to this Statement, please contact Sterling Development Group, LTD dba Valley Ace Hardware at:

Sterling Development Group, LTD dba Valley Ace Hardware


Westcliffe, Colorado 81252

Email Address:


Telephone number:

(719) 783-9052

Effect as of 06/06/2018